And where America goes….
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Whilst I would not suggest that you all rush out and make YouTube videos to support your application, it is clear that contact with University departments beyond the UCAS application itself can be helpful in making your name stick in the mind of admissions tutors, and possibly making your application stand out from the crowd.
Of course, if done badly, that might jeopardise your application. If you’re pestering an admissions tutor with questions that are answered by a proper look through the course website and prospectus, you will just look like a doofus. On the other hand , useful supplementary follow-up information (perhaps relating to work-experience, results gained or other relevant achievements after the UCAS application is submitted) could well see you looked upon more favourably.
Particularly if you are applying for a course where you are told you may need to submit a portfolio, or one involving creativity or media skills etc, maybe you could consider whether a video contribution might just enhance your application.